Weekly Reflection #5
I thought that I would take a moment this week and just reflect on where I am with my practicum experience as I quickly move toward the end of this wonderful graduate school experience. August 15th is fast approaching and this is definitely the re-launch date of Mind Over Tutors Online Academy. When I first set out on this practicum journey, I had a very clear set of goals and was pretty sure, based on my previous years of teaching experience, that my plan was all set and ready for launch. I just needed to build my media library and design a couple of courses.
My how things can change in a hurry!
Some Re-calibration Needed
Podcasts, blogs, YouTube videos and instructional courses are the meat of what I have planned to have up and ready for my launch date. The last few weeks, I have spent time creating and sharing content in each of these areas. To my surprise, the blogs have received the best responses to date. I am a little hurt because I was sure that my podcasts were going to be a big hit. (It's much more difficult than I though.....but they have been fun to do.) The main thing that I have found is that I really need to consider my audience a bit more when producing my podcasts. I have a brand new audience and I am talking about education. With those things in mind, I have determined that I should broadcast more frequently with shorter listening times. Based on some of my podcasts and YouTube video analytics, I believe that 5-minutes is more than enough time with me just getting established.
Step Back and Leap Forward
As I have taken an opportunity to reflect and adjust this week, something tells me that I have made very good choices in my reassessment of things prior to my launch date. It has afforded me the time to talk to my audience and actually see what will work well and what will not. That all being said, I also made decisions to shorten my YouTube videos and revamp the colors and layout of the Mind Over Tutors Online Academy website. I have learned in business that you must not be afraid of change. Many times, reflection or taking a step back, helps to clarify your vision for future growth.
The largest audience that I seek to serve, demands a fine tuned and practical model. Therefore, the status quo or "old days" approaches will not get it done.
The largest audience that I seek to serve, demands a fine tuned and practical model. Therefore, the status quo or "old days" approaches will not get it done.
As I close this weeks reflection, it is clear to me that reassessment and re-calibration need to be a part of my business strategy. After all, I am predominantly dealing with a client base that has never been seen before.
I welcome the challenge and look forward to servicing all students. I challenge other educational service businesses to reassess their products and provide your clients with information and tools that they will utilize fully and embrace. It going to take us all, here in education, to generate enough quality materials, to catch up to where technology has already gone.
Tighten up those seat belts, shift those gears and lets warp forward!
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