If you only knew
One of the first things that you learn as an entrepreneur...work is no longer a 9 to 5. The second thing that you learn in a small business...you must be able to wear many hats in order for your company to survive. I am on my fourth small business now and still learning so much as I go. Each one of my businesses, I am fortunate enough to say has been a success. It's funny because my fourth business is really just a re-launch of my very first. One main change...the current business will primarily be virtual.
Game changers
Pounding the pavement, passing out flyers, making cold calls, doing face-to-face demos, business cards, expos, radio ads, TV spots and the list goes on and on. This is what growing your small business was all about. In today's game, social media simplifies and condenses a lot of the past exercises into digital or virtual post. Then, as a business owner, sit back and let the analytics do the talking.
As I look to re-launch my educational consulting business (fancy way of saying tutoring business), I am armed with some new powerful tools to track and grow this business. Analytics is changing the game and disclosing very important information to me as I attempt to take my business global. Let me share a few examples from this weeks practicum work.
I recently created a smore flyer to advertise Mind Over Tutors Online Academy.
From this, I was able to receive analytics from my flyer that can help me grow my business. I can now answer question like.....What part of the world are people accessing my information? What social network are they using to view my flyer? Let me show you some examples below.
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| I have reached India and Puerto Rico! |
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| I can even see how long someone viewed my flyer. Super cool! |
Way cool and very useful. Blogger and YouTube are some other places that I need to track how I am doing in order to grow. As you can see in the examples below, I still have some work to do in reaching outside the United States with YouTube.
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| Blogger |
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| YouTube Geography |
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| YouTube Video (watch time) |
The YouTube video analytics breaks down average view duration and lets me know how I am engaging my viewers. Think about how this could be useful for educators monitoring their student activity in a flipped classroom. Sorry, I got side tracked there. So much information and so many ways to apply it to your specific needs. I love it!
My Takeaways
Even though I am super busy right now and really just trying to wrap up school, I must continue to prepare for my launch date of August 15th. This week has given me an opportunity to reflect (while on vacation) about the data that I have gathered thus far, just by some of the demos and preliminary information that is up on my site. I have learned that I am only engaging my audience for about 30% of the videos that I post on YouTube. I have also learned that growing your international audience can be directly linked to your social media exposure, if you so choose to use it that way.
I still have lots of work to do but I really appreciate my Facebook friends, LinkedIn connections and Twitter followers that engage my post. Please feel free to share any of my information and post as it will help me to grow my audience. Taking this thing around the globe!
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